iLottery Core
Your Ticket to Lottery Transformation
Welcome to the future of lottery with Allwyn’s cutting-edge iLottery core. Our comprehensive iLottery solution is designed to revolutionize lottery operations, either as part of a full technology transformation, or as an enhancement to your existing ecosystem through integration. Built on decades of industry experience and supporting one of the world’s largest lottery by transaction volume, our platform provides the secure, stable and scalable foundations you need to thrive in the digital age.
Our advanced bonusing engine, Optex, transforms promotional possibilities across gaming platforms. Optex provides dynamic and engaging promotions across all game verticals as part of a comprehensive iLottery deployment, or for our eInstant-only offerings if customers take our Nexus remote gaming server (RGS) aggregator. Optex supports a wide range of promotional activities, including free plays, bonus funds, promotional and second-chance draws.
With its intuitive admin console, operators can effortlessly create, manage, and track promotions while leveraging advanced tools for segmentation,scheduling, and budget management. Optex ensures secure and efficient execution of campaigns, allowing you to maximize player engagement, retention and revenue growth.
Player Accounts
Register, authenticate and manage accounts through intuitive processes that put players in control of their information and data. Genesis PAM includes secure logins with MFA, biometric login and personalized account settings to enhance the player experience.
Know Your Customers
Enhance onboarding with our robust KYC capabilities for quick, secure, and compliant verification. Our solutions minimize fraud, meet regulations, and build trust while reducing friction for your customers.
Anti-Money Laundering
Protect your business with our advanced AML solutions, designed to detect and prevent financial crime in real-time. Stay compliant and safeguard your reputation with technology that minimizes risk and meets regulatory demands.
Responsible Gaming
Foster a safe gaming environment with our responsible gaming toolkit. Ensure players feel secure and in control through limits, exclusions, play session reminders and more. Monitor behavior and promote healthy habits to protect your players and achieve the highest levels of compliance.
Promotions
Boost player engagement with promotions fully integrated into Genesis PAM. Manage targeted campaigns, bonuses and rewards using real-time insights to deliver effective, personalized promotions that drive growth and retention.
Payment Options
Our PCI compliant platform gives operators and players the payment choices they demand. Via our existing PSP integrations or the PSP of your choice we include all major credit and debit cards, digital wallets such as Apple and Google Pay, banking transactions and check printing by default and our open architecture allows access to any existing or future payment options.
Unified Wallet
Genesis PAM’s unified wallet allows players to transact against any game vertical, whilst handling deposits, automated prize payments and withdrawals. Gain complete oversight of transaction histories and full control over wallet management, including easy to action and audited balance adjustments.
Flexibility
Genesis PAM offers unmatched flexibility and modularity, easily integrating with your existing systems or part of a full Allwyn solution. Customize and scale your operations efficiently, maintaining control as your needs evolve.
Whether you’re looking to optimize workflows or expand your gaming offerings, Genesis DBG offers a powerful, future-proof solution that enhances operational efficiency and player satisfaction.
A sophisticated and modular platform designed to support the sale, management and prize fulfilment of draw-based games (DBGs) within an iLottery ecosystem. With its capability exposed via REST APIs, Genesis DBG’s primary focus is to establish secure, efficient, and flexible digital wagering against any central gaming system, ensuring parity with retail operations.
Genesis DBG’s transaction handling is tested to meet the demands of any worldwide lottery, empowering lotteries to scale effortlessly.
Central Gaming System Agnostic
Genesis DBG is designed to integrate seamlessly with any central gaming system (CGS), future-proofing your business against technology change and giving you access to a broad range of CGS options.
Subscription Management
Enable players to never miss a draw, with easy to manage subscriptions, choosing between fixed or indefinite subscription lengths; paying automatically by card or digital wallet; and playing within responsible gaming limits.
ICS Integration
Ensure industry-standard compliance and oversight of gaming and financial activities via out-of-the box integration with leading ICS provider Elsym or a simple integration with the ICS provider of your choice.
Game Management
Genesis DBG’s flexible game definition framework and built-in change management minimizes effort and impact when introducing any new draw games, modifications, or retirements. Enhance your online DBG portfolio without limitations.
Integrated Promotional Raffle Engine
Run second chance draws across digital and retail channels, or reward any player actions with automatic raffle entry, supporting dynamic and engaging promotional strategies that may not require a monetary transaction.
Shopping Cart
Provide a familiar eCommerce checkout process for your players with our integrated shopping cart feature. Our cart allows players to buy multiple products with a single checkout, using the payment method of their choice, and incorporates promotions, bonuses, credits, vouchers and direct purchases.
Whether it’s managing player profiles, transactions, or loyalty programs, our system ensures a friction free, efficient, and fully compliant experience that keeps your players engaged and your operations running smoothly.
Command, our Back Office tool, gives you full visibility and control over all areas of the Allwyn digital ecosystem, including player accounts, eInstants, bonuses and promotional raffles. Control all aspects of the platform from one secure, powerful and intuitive interface with role based access control (RBAC), full auditability and reporting.
Administer Player Accounts
View and edit full player profiles, including player support functions such as ID verification, account suspension and unlocking, and financial adjustments. Enforce gaming measures such as limits and exclusions and much more.
Control eInstant Games Centrally
Manage activation, implement game rotation strategies, order your game catalog and stay on top of your portfolio’s performance.
Manage Bonuses and Rewards
Run targeted promotions and bonuses to reward continued engagement. Track and manage player engagement and promotion expenditure, create challenges, run competitions and keep your players coming back for more.
Manage Promotional Draws
Set up and manage promotional raffles, competitions and second chance draws. Control your draw schedule, track entries and draw progress, run draw procedures, view winners and initiate prize fulfilmentCreate new and engaging experiences for players with the ability to set up and manage promotional raffles, competitions and second chance draws. Control your draw schedule, track entries and draw progress, run draw procedures, view winners and initiate prize fulfilment.
View Audit and Approval Trails
Keep your organisation compliant and secure with approval workflows and full audit capabilities. Track activity by players, admins and the system itself, with pre and post-change data, searching and filtering by date and action types, to help find changes, support your players and resolve issues faster than ever.
