Customer Engagement
Engage, Excite, Retain
Take your customer engagement strategy to the next level with an innovative bonusing engine empowering you to create personalized, data-driven promotions. Leverage dynamic audience segmentation and multi-channel integration to deliver highly effective campaigns tailored to player behaviors and preferences. Whether it’s offering exclusive rewards or interactive challenges, enhance player loyalty and boost overall revenue with precision and ease.
Our revolutionary bonusing engine, Optex, redefines promotional capabilities across gaming platforms. Integrating seamlessly with existing systems like the Apollo RGS and Nexus Aggregator, Optex supports a wide range of promotional activities, including free spins, bonus funds, and second-chance draws.
With its intuitive admin console, operators can effortlessly create, manage, and track promotions while leveraging advanced tools for segmentation, scheduling, and budget management. Optex’s ensures secure and efficient execution of campaigns, allowing you to maximize player engagement, retention and revenue growth.
Modular Promotion Management
Optex allows operators to create, manage, and monitor promotions through an intuitive admin console. Operators can easily set up various types of promotions, including free spins, bonus funds, and second-chance draws, ensuring full control over promotional activities.
Comprehensive Approval Workflow
Promotions undergo a rigorous approval process before activation, ensuring compliance and oversight. Operators can set approval hierarchies, review promotion configurations, and track changes with a secure audit trail for accountability.
Flexible API Integration
Designed for seamless integration with third-party Martech systems, Optex leverages APIs for efficient data exchange, allowing operators to harness existing player data for richer, more impactful promotions without the need for additional infrastructure.
Dynamic Segmentation & Targeting
With integration capabilities for Martech platforms like Braze, Optex supports real-time dynamic segmentation, enabling precise player targeting based on behavior and engagement patterns. This ensures each promotion reaches the right audience for maximum impact.
Advanced Budgeting & Monitoring Tools
Optex provides detailed budgeting features that allow operators to allocate and monitor promotion budgets with precision. Real-time alerts notify administrators of budget thresholds, while reports track spend, ROI, and player acquisition metrics.
Powerful and adaptable, Optex not only integrates effortlessly with existing systems but also scales to meet evolving promotional needs. Its innovative architecture and advanced capabilities ensure that every campaign is optimized for success, driving engagement, boosting retention, and maximizing revenue opportunities across your gaming ecosystem.
