Data & Insights
Insights that Power Success
Transform the way lottery operations are managed with our state-of-the-art data platform and infrastructure, built on an innovative data architecture designed for precision and performance. Harness the power of real-time analytics and deep insights to optimize every aspect of your business, from enhancing player engagement to maintaining regulatory compliance.
Integrated seamlessly with existing systems or as a standalone addition, we turn data into actionable intelligence, delivered via our secure, scalable, fault tolerant infrastructure. With advanced machine learning and flexible reporting capabilities, you can make informed decisions that drive growth, ensuring your lottery remains competitive, efficient, and player-focused.
At the heart of our data platform is a revolutionary data architecture that delivers a complete, 360-degree view of operations, empowering lotteries with real-time, data-driven insights. Whether it’s business growth or compliance, our integrated solution ensures lotteries have the tools they need to thrive in an increasingly competitive landscape.
With Atlas, our cutting-edge Data Platform, lotteries gain access to advanced analytics, machine learning capabilities, and comprehensive reporting—proven to deliver success across leading lotteries in the US and Europe. Seamlessly integrating with existing systems or as part of our full iLottery solution, Atlas captures data across every touchpoint, from backend systems to front-end applications and third-party integrations. This unmatched flexibility ensures real-time insights, enabling lotteries to make smarter, faster decisions that drive growth, ensure integrity, and elevate player experiences.
Data Lake
Our Data Lake stores all events as an immutable, atomic record, offering a complete historical view at the most granular level. This foundation allows for flexible creation of new data entities as needed.
Real-Time Dashboards
Our platform provides real-time reporting and automated anomaly detection. This flags potential issues like network outages or payout discrepancies immediately, enabling swift corrective action.
Data Science
Our machine learning models, delivered through Atlas, drive efficiency and growth across all lottery operations. From player engagement to financial forecasting, we optimize every aspect of your business.
Data Warehouse
Our lottery-specific, structured warehouse supports all channels and back-office functions. With a documented data dictionary and ANSI SQL support, it powers our reporting, visualization, and data science services.
Automated Reporting
We offer a fully managed reporting service with automated reports in any format. This ensures our customers have continuous, reliable access to key performance data across their operations.
Business Intelligence
We provide extensive out-of-the-box reports, dashboards, and analytical models. Our BI tools enable self-service data discovery, allowing users to interact with data and create visualizations without technical expertise.
Powerful and adaptable, Optex not only integrates effortlessly with existing systems but also scales to meet evolving promotional needs. Its innovative architecture and advanced capabilities ensure that every campaign is optimized for success, driving engagement, boosting retention, and maximizing revenue opportunities across your gaming ecosystem.
Athena, our state-of-the-art infrastructure platform, is designed to deliver unmatched reliability, scalability, and performance for iLottery operations. With cutting-edge technologies, parallel data centers, and advanced monitoring systems, Athena ensures continuous uptime, real-time responsiveness, and optimal resource management—all while maintaining the highest standards of security and compliance.
Designed to be cloud native, but deployable in a traditional hosted configuration, Athena is adaptable and flexible to suit the needs of any lottery.
Athena’s revolutionary infrastructure platform is built to power the next generation of iLottery operations, combining advanced technology, seamless scalability, and high-security standards. Its robust architecture not only maximizes performance but also offers the flexibility and reliability required to adapt and grow alongside evolving operational demands. With Athena, operators can confidently maintain peak efficiency and ensure exceptional player experiences around the clock.
