Data & Insights
Harness the power of real-time analytics and deep insights to optimize every aspect of your business, from enhancing player engagement to maintaining regulatory compliance. Maintain a holistic, real-time view of your lottery operations with our state-of-the-art data platform and infrastructure, built on an innovative data architecture designed for precision and performance.
Integrated within the existing Allwyn ecosystem of products or as a standalone addition, we turn data into actionable intelligence, delivered via our secure, scalable, fault tolerant infrastructure. Use our advanced machine learning and flexible reporting capabilities to make informed decisions that drive growth and efficiency, while ensuring your lottery remains competitive and player-focused.
Atlas provides a 360-degree view of your players and operations, across digital and retail channels, delivering real-time, data-driven insights. This integrated solution provides lotteries with the tools they need to thrive in an increasingly competitive landscape.
Atlas captures data across every touchpoint, from backend systems to front-end applications and third-party integrations. We provide access to advanced analytics, machine learning capabilities, and comprehensive reporting, enabling lotteries to make smarter, faster decisions that drive growth, ensure integrity, and elevate player experiences. ATLAS provides a complete data and analytics capability comprising:
Data Lake
Our Data Lake stores all events as an immutable, atomic record, offering a complete historical view at the most granular level. This foundation allows for flexible creation of new data entities as needed.
Data Warehouse
Our lottery-specific, structured warehouse supports all channels and back-office functions. With a documented data dictionary and ANSI SQL support, it powers our reporting, visualization, and data science services.
Real-Time Dashboards
Our platform provides real-time reporting and automated anomaly detection. This flags potential issues like network outages or payout discrepancies immediately, enabling swift corrective action.
Automated Reporting
We offer a fully managed reporting service with automated reports in any format. This ensures our customers have continuous, reliable access to key performance data across their operations.
Data Science
Our machine learning models drive efficiency and growth across all lottery operations. From propensity models that drive and automate promotional decisions and player engagement, to financial forecasting, we optimize every aspect of your business.
Business Intelligence (BI)
We provide extensive out-of-the-box reports, dashboards, and analytical models. Our BI tools enable self-service data discovery, allowing users to interact with data and create visualizations without technical expertise.
Data Orchestration
Allwyn’s data solutions empower lotteries with reliable, real-time insights that enable faster decision-making and improved player experiences. Built on robust real-time-first data integration principles, our iLottery system, Genesis, includes the Genesis Data Stream (GDS) for instant updates, the AllwynAir Framework for automated file transfers, and advanced tools for digital analytics integration. This approach ensures smooth operations, enhanced efficiency, and the flexibility to adapt quickly to evolving lottery needs, moving beyond traditional, fragile batch-based methods.
Our infrastructure platform, Athena, is designed to deliver unmatched reliability, scalability, and performance for iLottery operations. Athena ensures continuous uptime, real-time responsiveness, and optimal resource management – all while maintaining the highest standards of security and compliance.
Designed to be cloud native, but deployable in a traditional hosted configuration, Athena is adaptable and flexible to suit the needs of any lottery.
Elastic Scalability
Designed for maximum flexibility, Athena supports elastic scaling to handle varying traffic levels. Whether it’s a typical day or an exceptionally high-volume period like a major jackpot event, Athena dynamically adjusts resources, ensuring smooth operations while optimizing cost efficiency. Automation manages the scaling process seamlessly, deploying additional resources as needed without manual intervention.
Advanced Security and Compliance
Security is at the forefront of Athena’s architecture. The platform meets all federal, state, and PCI requirements, with comprehensive measures such as multi-layered firewalls, encryption of data backups, and stringent access controls.
Integrated Monitoring and Performance Optimization
Athena offers real-time insights and monitoring, minimizing downtime and ensuring that performance metrics are consistently met. The platform’s logging system provides a comprehensive audit trail, enhancing security monitoring and compliance verification.
