Customer Engagement
Engage, Excite, Retain
The iLottery landscape is evolving rapidly, and Allwyn is at the forefront of this transformation. We understand that the way lotteries communicate with and engage their players must also evolve to meet the changing needs of players and the dynamic gaming environment. We are committed to enhancing player engagement through innovative, player-centric strategies that leverage cutting-edge technology and deep insights into player behavior.
We provide data-led marketing capabilities that are fully integrated with the iLottery system and provide tools to manage communication, optimize player journeys, reward behavior, provide promotions and build loyalty.
Our advanced bonusing engine, Optex, transforms promotional possibilities across gaming platforms. Optex provides dynamic and engaging promotions across all game verticals as part of a comprehensive iLottery deployment, or for our eInstant-only offerings if customers take our Nexus remote gaming server (RGS) aggregator. Optex supports a wide range of promotional activities, including free plays, bonus funds, promotional and second-chance draws.
Using our intuitive admin console, operators can effortlessly create, manage, and track promotions while leveraging advanced tools for segmentation, scheduling, and budget management. Optex ensures secure and efficient execution of campaigns, delivering maximum player engagement, retention and revenue growth.
Promotion Management
Optex allows operators to create, approve, manage, and monitor promotions through an intuitive admin console with full auditing capabilities. Promotions can be one-off, or left to run for any period of time, utilising dynamic segmentation and machine learning models to re-engage players and achieve a consistent long-term returns on investment.
Reward Options
Operators can utilise various promotional rewards, including free plays, bonus funds, promotional codes, loyalty points and second-chance or promotional draw entry, ensuring full control over promotional activities. Rewards can be used for cross-promotions, encouraging players to explore and engage with game verticals they may not usually play, leading to higher lifetime value.
Challenges and Promotion Strategies
Execute promotional strategies and incentivise player engagement through tailored challenges. Whether it’s wagering milestones or completing specific actions, players are rewarded for their activity, creating excitement that drives sustained engagement and loyalty.
Dynamic Segmentation & Targeting
With integration capabilities for Martech platforms like the Adobe Experience platform and Braze, Optex supports real-time dynamic segmentation, enabling precise player targeting based on behavior and engagement patterns. This ensures each promotion reaches the right audience for maximum impact.
Advanced Budgeting & Monitoring Tools
Optex provides detailed budgeting features that allow operators to allocate and monitor promotion budgets with precision. Real-time alerts notify administrators of budget thresholds, while reports track spend, ROI, and player acquisition metrics.
Flexible API Integration
Designed for seamless integration with third-party Martech systems, Optex leverages APIs for efficient data exchange, allowing operators to harness existing player data for richer, more impactful promotions without the need for additional infrastructure.
At the centre of Allwyn’s iLottery solutions is a Customer Data Platform (CDP) revolutionizing player engagement by delivering a unified, real-time view of players and prospects. Fully integrated into our iLottery ecosystem, the Allwyn CDP consolidates server-side transactions from digital and retail channels—such as ticket purchases, promotion codes, and retail ticket scanning—and combines them with client-side events to build a comprehensive and dynamic player profile. This advanced data integration empowers operators to optimize player experiences while adhering to regional regulations and protecting player data.
Real-Time Data Unification
Advanced Segmentation & Personalization
Operators can leverage the Allwyn CDP to create highly targeted segments based on real-time behavior, historical data, or demographic attributes. This precision targeting enables tailored marketing campaigns, personalized player journeys, and effective cross-channel engagement strategies that boost retention and lifetime value.
Single UX for omnichannel orchestration
An intuitive canvas tool for customer journey orchestration allows marketers to design, visualize, and launch sophisticated cross-channel campaigns. It features a drag-and-drop interface where users can create multi-step customer journeys without coding.
Integration Across Channels
The Allwyn CDP supports multi-channel interactions such as email, push notifications, SMS, and in-app messages. Operators can deliver consistent and engaging player experiences regardless of the channel by harmonizing data flows across touchpoints.
Data Governance & Compliance
The Allwyn CDP ensures robust data security and compliance with global standards, safeguarding player information while enabling operators to use the data responsibly for better player engagement. Built-in governance tools provide transparency and full control over data usage, allowing operators to maintain trust and meet regulatory obligations.
Powerful Data Tools for Actionable Insights
The Allwyn CDP uses advanced analytics capabilities to transform raw data into actionable insights. From player behavior trends to promotion performance, operators gain a clearer understanding of what drives engagement, allowing them to fine-tune strategies and achieve measurable results.
Predictive Modeling & AI Capabilities
Use machine learning algorithms to anticipate player behaviors, such as predicting likelihood to churn or high-value spending potential. Utilise AI-driven suggestions for player engagement strategies based on real-time data, including targeted campaigns or loyalty incentives.
Rapid Engagement Opportunities
Accelerate deployment and drive value creation with our templated data-driven engagement programs. We provide a customizable starting point to address key lottery customer life stages – such as acquisition, onboarding, nurturing, growth, and retention – enabling tailored and impactful player interactions.
Powerful and adaptable, Optex not only integrates effortlessly with existing systems but also scales to meet evolving promotional needs. Our innovative architecture and advanced capabilities ensure that every campaign is optimized for success, driving engagement, boosting retention, and maximizing revenue opportunities across your gaming ecosystem.
