Customer Engagement
Engage, Excite, Retain
The iLottery landscape is evolving rapidly, and Allwyn is at the forefront of this transformation. We understand that the way lotteries communicate with and engage their players must also evolve to meet the changing needs of players and the dynamic gaming environment. At the core of our approach is a commitment to enhancing player engagement through innovative, player-centric strategies that leverage cutting-edge technology and deep insights into player behavior.
We provide data-led marketing capabilities that are fully integrated with the iLottery system and provide tools to manage communication, optimize player journeys, reward behavior, provide promotions and build loyalty.
Elevate your player management with Genesis PAM, our comprehensive Player Account Management system, fully integrated with the Allwyn ecosystem or as a modular solution integrated alongside your current technology. Designed for ease of use, it offers real-time insights, secure handling of player data and authentication, efficiently manages all monetary transactions, including deposits, withdrawals, and the distribution of winnings, with real-time financial reporting.
Designed with scalability, growth, and responsiveness at its core, this system facilitates seamless integration with third-party applications, including Payment Service Providers (PSPs), Know Your Customer (KYC) services, and geolocation providers. Additionally, it can be tailored to comply with specific requirements, regulations, and policies.
Promotion Management
Optex allows operators to create, approve, manage, and monitor promotions through an intuitive admin console with full auditing capabilities. Promotions can be one-off, or left to run for any period of time, utilising dynamic segmentation and machine learning models to re-engage players and achieve a consistent long-term returns on investment.
Reward Options
Operators can utilise various promotional rewards, including free plays, bonus funds, promotional codes, loyalty points and second-chance or promotional draw entry, ensuring full control over promotional activities. Rewards can be used for cross-promotions, encouraging players to explore and engage with game verticals they may not usually play, leading to higher lifetime value.
Challenges and Promotion Strategies
Execute your promotional strategies and incentivise player engagement through tailored challenges. Whether it’s wagering milestones or completing specific actions, players are rewarded for their activity, creating excitement that drives sustained engagement and loyalty.
Dynamic Segmentation & Targeting
With integration capabilities for Martech platforms like the Adobe Experience platform and Braze, Optex supports real-time dynamic segmentation, enabling precise player targeting based on behavior and engagement patterns. This ensures each promotion reaches the right audience for maximum impact.
Advanced Budgeting & Monitoring Tools
Flexible API Integration
Designed for seamless integration with third-party Martech systems, Optex leverages APIs for efficient data exchange, allowing operators to harness existing player data for richer, more impactful promotions without the need for additional infrastructure.
