Customer Engagement
Engage, Excite, Retain
The iLottery landscape is evolving rapidly, and Allwyn is at the forefront of this transformation. We understand that the way lotteries communicate with and engage their players must also evolve to meet the changing needs of players and the dynamic gaming environment. We are committed to enhancing player engagement through innovative, player-centric strategies that leverage cutting-edge technology and deep insights into player behavior.
We provide data-led marketing capabilities that are fully integrated with the iLottery system and provide tools to manage communication, optimize player journeys, reward behavior, provide promotions and build loyalty.
Our advanced bonusing engine, Optex, transforms promotional possibilities across gaming platforms. Optex provides dynamic and engaging promotions across all game verticals as part of a comprehensive iLottery deployment, or for our eInstant-only offerings if customers take our Nexus remote gaming server (RGS) aggregator. Optex supports a wide range of promotional activities, including free plays, bonus funds, promotional and second-chance draws.
Using our intuitive admin console, operators can effortlessly create, manage, and track promotions while leveraging advanced tools for segmentation, scheduling, and budget management. Optex ensures secure and efficient execution of campaigns, delivering maximum player engagement, retention and revenue growth.
Promotion Management
Optex allows operators to create, approve, manage, and monitor promotions through an intuitive admin console with full auditing capabilities. Promotions can be one-off, or left to run for any period of time, utilising dynamic segmentation and machine learning models to re-engage players and achieve a consistent long-term returns on investment.
Reward Options
Operators can utilise various promotional rewards, including free plays, bonus funds, promotional codes, loyalty points and second-chance or promotional draw entry, ensuring full control over promotional activities. Rewards can be used for cross-promotions, encouraging players to explore and engage with game verticals they may not usually play, leading to higher lifetime value.
Challenges and Promotion Strategies
Execute promotional strategies and incentivise player engagement through tailored challenges. Whether it’s wagering milestones or completing specific actions, players are rewarded for their activity, creating excitement that drives sustained engagement and loyalty.
Dynamic Segmentation & Targeting
With integration capabilities for Martech platforms like the Adobe Experience platform and Braze, Optex supports real-time dynamic segmentation, enabling precise player targeting based on behavior and engagement patterns. This ensures each promotion reaches the right audience for maximum impact.
Advanced Budgeting & Monitoring Tools
Optex provides detailed budgeting features that allow operators to allocate and monitor promotion budgets with precision. Real-time alerts notify administrators of budget thresholds, while reports track spend, ROI, and player acquisition metrics.
Flexible API Integration
Designed for seamless integration with third-party Martech systems, Optex leverages APIs for efficient data exchange, allowing operators to harness existing player data for richer, more impactful promotions without the need for additional infrastructure.
Powerful and adaptable, Optex not only integrates effortlessly with existing systems but also scales to meet evolving promotional needs. Our innovative architecture and advanced capabilities ensure that every campaign is optimized for success, driving engagement, boosting retention, and maximizing revenue opportunities across your gaming ecosystem.
